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MultiChoice is broadcasting the All-Africa Music Awards (AFRIMA) live on DStv and GOtv until tomorrow, Saturday.

MultiChoice is broadcasting the All-Africa Music Awards (AFRIMA) live on DStv and GOtv until tomorrow, Saturday.

The festival, which is in its fifth year, will be held at multiple locations in Accra, the ceremony’s new host city until 2020. Th main event for 2018 will be hosted by a trio led by Ghana’s polyglot MC Anita Erskine, Pearl Thusi from South Africa and the US-based Ghanaian actor/comedian Michael Blackson.

The awards will be screened live on DStv channel 196 to Premium, Compact, Compact Plus, Family and Access customers, and on GOtv MAX and GOtv Plus Channel 129. DStv customers across the continent can also stream the events live on the DStv Now app on their phone.

AFRIMA is the biggest music awards event in Africa with over 700 artistes from across the continent participating.

Business of music

“MultiChoice is glad to use the power of entertainment to connect our customers across the continent. We believe by sharing the magic of this award and its allied events with the world we will not only be celebrating the rich musical diversity of our continent but supporting Africa’s creative industries into becoming a more vibrant, economic powerhouse,” said Cecil Sunkwa Mills, managing director of MultiChoice Ghana.

Airing live from Accra, AFRIMA runs from November 21-24. The awards ceremony was launched at a private cocktail reception on the opening day of the festival.

Other activities scheduled include the Africa Music Business Summit, a combination of musical conferences and trade expo which will bring players in the creative arts industry together to discuss the business of music in Africa.

There is also the AFRIMA Music Village, a concert and cultural festival that will be aired live to millions of lovers of African music across the globe via a network of 80-plus broadcasters.

Top award

The AFRIMA Music Village will witness live performances from African artistes such P Square, Shatta Wale, Wiyaala, Falz and Diamond Platinum, plus more than 40 other African musical greats.

Nominees in the regional and continental categories are battling it out for the coveted 23.9-karat gold AFRIMA Trophy.

The regional category, which offers awards for Best Female Artiste and Best Male Artiste in each of the five regions of Africa, features 79 nominees, while the Continental Category, which honours exceptional work in various African music genres, boasts of 260 nominees.

All told, 339 music professionals and songs have been nominated across the two categories for the 2018 edition of the continental awards.